Austin Gunter's Blog

October 10, 2009

What is a Social Architect?

Bridging the gap to network entrepreneurs

Bridging the gap to network entrepreneurs

This blog is going to take shape according to my work with Tech Ranch Austin and the BarnBuilders.  People ask me pretty regularly what it is that I’m doing at the Tech Ranch that I’m always so excited about.  I have a hard time coming up with a static answer because the things that I do are constant only in their ability to change every day.  This is frustrating for my listener as well as for me because I often stumble around for catchphrases or conceptually rich words that will clearly illustrate that which I spend all my time and energy doing at the Tech Ranch.

The catchphrase that I have started using most often, Social Architect, has, thus far, not done much to clarify my nebulous rhetoric.  I’m going to fix that right now, and define Social Architect as I see it.  So for those of you looking to cross-reference at Urban Dictionary, don’t.  It won’t be there.  This is Austin defining Austin.  Who woulda thought, right?

When I use the catchphrase, Social Architect, I am referring to the process of building a social connection, a bridge, if you will, between formerly disparate individuals.  The goal is to create a connection that would otherwise not exist between two people.  This connection allows both parties to engage in what I call a dialogue of value where each party freely shares knowledge and resources with the other.  The dialogue of value, where each party shares their unique information, means that both parties are measurably better off by participating in the dialogue because they both received specialized information for free.  This free information may be put to use to take an entrepreneurial venture to the next level, or to create a new product.  Other times the information results in a partnership between the newly connected parties.  However, the inevitable result is a net gain for both parties as a result of their connection.

As a Social Architect, my job is to facilitate that connection and build bridges between people who will have a tangible benefit to one another.

This is the basic idea behind the Tech Ranch BarnBuilders. More information may be found at the link, and I’ll write about it in my next post.  The BarnBuilders is a group of Austin-Area entrepreneurs and local tech talent helping one another out.

Hope that helps.  Until next time.


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